The Rise of Unit Pricing

Unit pricing became an important consumer tool because package size can conceal a higher effective cost. Its digital relatives include price per seat, storage unit, transaction, and active user.

The method helps only when the chosen unit matches value. For a one-time personal product, cost per month may mislead; for a campaign tool, participant capacity and simultaneous cohorts may be the relevant measures.

The denominator is where a comparison declares its loyalties.