Luxury ladders often separate customers through materials, access, service, or visible signals. In digital products, decorative exclusivity is cheap to manufacture and easy to confuse with value.
Affordable assigns steep tiers to new capabilities: more choice, private circles, planning drafts, cohort-structure exports, and provisioned gifting capacity. Participant delivery, publishing, workshops and organizational service remain limited to an accepted order form.
Premium should increase capability before it increases ceremony.Climb the benefit ladder